This digital campaign marked Emma McIntyre’s first presentation with David Zwirner following the announcement of her representation, introducing a new series of unique monotypes created during a residency in the Mojave Desert.

I led the creative direction and strategy, commissioning and producing on-location photography with Daniel Dorsa to document the artist’s process and environment. Shaped the visual narrative across web, email, and social in close collaboration with the design, marketing, and social media teams.