This multichannel digital campaign introduced a new edition by Cynthia Talmadge, designed to connect new collectors with the work through immersive online storytelling.

I led the creative direction and strategy for the campaign, commissioning studio photography, shaping the layout and content, and directing the visual narrative across web, email, and social platforms. Collaborated with the design, marketing, and social teams—contributing direction for select social assets and ensuring visual continuity across all touchpoints.