This annual feature spotlights 50 artists shaping the future of contemporary art. The second edition launched as a multichannel brand campaign with a custom interactive web experience, designed and creatively directed by Wax Studios.

I co-conceived and developed the project, produced and art directed the campaign, and hired Wax Studios to lead the digital experience. Commissioned and directed photography and video production across multiple cities, selected all featured visuals and artworks, and shaped the visual narrative across web, email, and social platforms.