A holistic digital presentation offering rare access to Shio Kusaka’s studio practice and the creation of new ceramic works inspired by ancient Japanese vessels from the Jōmon period.

I led the creative direction and strategy for the campaign, commissioning photography and video to capture Kusaka at the wheel, hand-forming each piece, as well as detailed footage of the finished works. Directed the visual narrative across web, email, and social platforms—guiding layout design and video edits, and collaborating closely with the gallery’s design and marketing teams.