This multichannel digital campaign introduced a new edition by Lucas Arruda, released in tandem with his solo exhibition at David Zwirner Paris. The feature included newly commissioned photography of the artist at work in a Paris print studio and was presented across web, email, and social platforms.

I led the creative direction and strategy for the campaign, commissioning and producing the shoot, shaping the layout and content, and directing the visual narrative across channels. Collaborated closely with the design, marketing, social, and online sales teams to deliver a cohesive and engaging digital experience.