This multichannel digital campaign introduced a new series of lithograph editions by Josh Smith, created during a residency at the renowned Tamarind Institute in Albuquerque, New Mexico.

I art directed and produced the campaign, commissioning photography and coordinating a shoot on location, and integrating film photography by the artist to create a cohesive visual experience. Developed the web layout and collaborated with design on a visual identity spanning web, email, and social, incorporating the artist’s hand-rendered titles throughout.