This multichannel campaign marked David Zwirner’s 30th anniversary and the opening of its new Los Angeles flagship, celebrating the artists who have shaped the gallery over three decades. Anchored by a custom website, it spanned web, email, social, digital ads, and out-of-home placements, and was recognized as a 2024 Webby Honoree for Best Website – Art & Culture.

I led art direction and creative production, collaborating with marketing, design, and digital teams to shape the campaign’s visual identity. I also researched and curated all site content, selecting archival images, videos, and artworks to build a cohesive narrative from the gallery’s history.